No matter what the project scope, we are ready to advise and assist. With a Mirror of the Mind project, Noldus consultants can quickly and objectively provide insights to better understand the emotional pull of advertisements, to best target specific subsections of the market.
Noldus Mirror of the Mind makes expert use of FaceReader™ software. Effective, efficient, and objective, the software provides quantitative and qualitative analysis, with proven validity to known in-market metrics such as purchase intent. The flexibility of the software provides many options to capture emotions, including:
- On-line data gathering from respondents across the globe
- In-person data collection in a laboratory setting
- In-person data collection in stores
Furthermore, data from facial expression analysis can easily be combined with additional tools, such as surveys, eye trackers, and physiological devices to garner deeper insights into ad liking and/or purchase intent.
Noldus Mirror of the Mind provides market researchers insights into the effects of their advertisements. How do consumers respond to a print ad? What portions of a commercial elicit the biggest emotional response? With Mirror of the Mind, we can identify, analyze, and provide learnings into the emotional draw of print, broadcast or online advertisements.