A respondent’s awareness affects behavior and distorts research results. Our technique allows respondents to act naturally, such as in the home or in an office, in order to gain insights in very real contexts.
Utilizing our advanced observational toolkit, our technique systematically analyzes the activities from the natural context to create deep and meaningful insights into respondents’ behavior.
We understand how to turn data into meaning. Our consultants have advanced degrees in the behavioral sciences, which provides a unique ability to uncover behavioral patterns and turn them into actionable results.
“Without good data, you’re just guessing.” Start measuring and begin to unleash the power of real insights on your product development today!
Consumers are also often unaware of why they purchase a product, or unable to recall how they use a product. When self-report fails, observing consumer behavior can fill in those missed areas. Noldus Consulting assesses respondents’ actual behavior to provide insights into product usage, consumer behavior, liking, and more, that go beyond what can be obtained via self-report alone.
A respondent’s awareness affects behavior and potentially distorts results. Our unique technique allows respondents to act naturally in any environment (home, office, store, and more), in order to observe behaviors under real-life context. Our methods focus on the respondent, and identifying natural behaviors with minimal intrusion from the researcher.
The Noldus consulting technique:
Noldus Consulting creates solutions that help market researchers uncover respondents’ unique behavioral patterns, as naturally as possible. Contact us now for more information!