The application of neuroscience to traditional marketing activities has generated a lot of attention. This webinar explores new developments in neuromarketing research and understanding consumer decision-making – including facial expression analysis, heart rate measures, eye tracking and skin conductance measures.
With a focus upon the interplay between brain, emotions, and behavior, we will focus on the tools available, the interpretation of data, and the impact on understanding the consumer.
Join Noldus Consulting (Xandra van der Linden) as we discuss neuromarketing tools and the insights that they will deliver you. Learn how you could apply them for your consumer behavior research.