• Sensory science, consumer research and behavioral/ emotion research

    CONSUMER INSIGHT RESEARCH WORKSHOP

  • CONSULTING SERVICES FOR MARKET RESEARCH

    Gain insights in very real contexts

  • CONSULTING SERVICES FOR MARKET RESEARCH

    Analyze activities from the natural context

  • CONSULTING SERVICES FOR MARKET RESEARCH

    Turn data into actionable results

 

Naturalistic Behavior

A respondent’s awareness affects behavior and distorts research results. Our technique allows respondents to act naturally, such as in the home or in an office, in order to gain insights in very real contexts.

 

Unobtrusive Observation

Utilizing our advanced observational toolkit, our technique systematically analyzes the activities from the natural context to create deep and meaningful insights into respondents’ behavior.

 

Expert Analyses

We understand how to turn data into meaning. Our consultants have advanced degrees in the behavioral sciences, which provides a unique ability to uncover behavioral patterns and turn them into actionable results.

Our Consultants

Noldus Consulting creates solutions that help market researchers uncover respondents’ unique behavioral patterns, as naturally as possible.
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About us

Noldus creates solutions that help market researchers uncover respondents’ unique behavioral patterns, as naturally as possible. We combine the expertise of our team with the power of unobtrusive observation to provide our clients with meaningful, actionable insights.

Our team provides solutions customized to each specific project; these solutions can include direct observation, data integration, ethnographic research, emotionality, data analysis and insights, and much more. Together with our clients we cut through the complexity of designing and implementing research protocols. How? Noldus operates since 1989 on behavioral research projects and our team are stars in implicit behavior analysis.

 

Our Clients